Social Media Consulting

Social Media Consulting provides a two-prong benefit of both tech savvy public relations and effective communication technology to your organization's Web marketing plan. Our Social Media Consulting expands your organization's outreach to an enormous online audience and enables you to interact with your visitors through engaging rich media and online conversation.

Social Media Consulting Action Plan
- We can help you prepare and implement a Social Media Marketing Plan by:

- Strategic brainstorming - is this even the right course for you?

- What you need to know about social media

- Defining success in the Social Web world.

- Connecting you with good online resources

Tactical and Strategic Planning - Which tools are right for you…
- Blogs -   set up, content collaboration, and maintenance
- flickr.com - an image hosting and video hosting website
- digg.com - finding and recommending newsworthy items
- youtube.com - a video-sharing website on which users can upload, share, and view videos
- facebook.com - reaching the college crowd
- Twitter - a social networking and “microblogging” service – what are you doing now?
- LinkedIn.com – a business-oriented social networking site
- Foursquare.com - location-based social networking website, software for mobile devices.

Integrate the basics of Search Engine Marketing/Reporting
- feeds
- blogs
- web sites and
- assets like photos and videos on other web sites

Social Media Optimization (SMO)
Your Social Media Marketing plan requires regular maintenance, updates and connections along with regular online participation and research into new tools and discussions. Fine tuning your site for maximum visibility and engagement is a vital component to your online social media marketing plan.  An SMO campaign works with your Web site and social media components to help your organization be found, be linked to from other blogs and sites and to be a strong contributor and resource in your online community.

Some of our Social Media Optimization services include:

- Regularly and frequently add optimized, well-linked content on your social media sites

- Tweak your links and tags to increase your “findability” online through traditional and social media search

- Follow the buzz online about your organization and campaign

- Develop personalized interactive marketing techniques

- Enable you to connect more effectively with your visitors, competitors and community members

- Work with you to track and capitalize on traffic and visitor trends

Strategy: A carefully devised plan of action to achieve a goal, or the art of developing or carrying out such a plan.
Tactic: The art of finding and implementing means to achieve particular immediate or short-term aims